HACKETTSTOWN, N.J. (AP) - A commercial for Snickers candy bars launched in the Super Bowl broadcast was benched after its maker got complaints that it was homophobic.
The ad showed two auto mechanics accidentally kissing while eating the same candy bar and then ripping out some chest hair to do something "manly." One of the alternate endings on the Snickers Web site showed the men attacking each other.
The Human Rights Campaign and the Gay and Lesbian Alliance Against Defamation complained to the maker of Snickers, Hackettstown-based Masterfoods USA, a division of Mars Inc., which also makes M&M's and other candies.
The Web site also featured video of players from the Super Bowl teams reacting to the kiss.
"This type of jeering from professional sports figures at the sight of two men kissing fuels the kind of anti-gay bullying that haunts countless gay and lesbian school children on playgrounds all across the country," Human Rights Campaign president Joe Solmonese said in a statement.
GLAAD spokesman Marc McCarthy said Tuesday the group believed "this kind of prejudice was inexcusable."
Masterfoods spokeswoman Alice Nathanson issued a statement in which she said the company would stop running the ad on television and the Web site.
Personally, I thought this was the best of a very mediocre bunch. It was the only one to really get a chuckle out of our group.
Some people have to work really hard at being offended.
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Pirate1974
And then there's this:
Personally, I thought this was the best of a very mediocre bunch. It was the only one to really get a chuckle out of our group.
Some people have to work really hard at being offended.
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Tom Strange
I thought it was kind of lame... but that's me. There were probably folks who liked the robot one as well.
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