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That's pretty much the same principle we see in effect when Gideon's discussed. He overthrew Baal's altar, and when people protested, he complained that BAAL should protest, since BAAL is the one who was offended. So, Gideon got the nickname "Jerubbaal", "Contender with Baal." Much later, Gideon was referred to as "Jerubbesheth", or "Contender with Idols." Rather than continue to give Baal free press, the nickname was changed to refer to idols, still referencing the same incident.