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Con artists use these psychological tactics to manipulate people to believe them every time No matter how smart you are, anyone can be easily swayed by emotions. January 25, 2016 (Inc. Magazine, this article is an excerpt from Maria Konikova's book, The Confidence Game) The confidence game starts with basic human psychology. From the artist's perspective, it's a question of identifying the victim (the put-up): who is he, what does he want, and how can I play on that desire to achieve what I want? It requires the creation of empathy and rapport (the play): an emotional foundation must be laid before any scheme is proposed, any game set in motion. Only then does it move to logic and persuasion (the rope): the scheme (the tale), the evidence and the way it will work to your benefit (the convincer), the show of actual profits. And like a fly caught in a spider's web, the more we struggle, the less able to extricate ourselves we become (the breakdown). By the time things begin to look dicey, we tend to be so invested, emotionally and often physically, that we do most of the persuasion ourselves. We may even choose to up our involvement ourselves, even as things turn south (the send), so that by the time we're completely fleeced (the touch), we don't quite know what hit us. The con artist may not even need to convince us to stay quiet (the blow-off and fix); we are more likely than not to do so ourselves. We are, after all, the best deceivers of our own minds. At each step of the game, con artists draw from a seemingly endless toolbox of ways to manipulate our belief. And as we become more committed, with every step we give them more psychological material to work with. If it seems too good to be true, it is--unless it's happening to me. We deserve our good fortune. Everyone has heard the saying "If it seems too good to be true, it probably is." Or its close relative "There's no such thing as a free lunch." But when it comes to our own selves, we tend to latch on to that "probably." [...] And yet, when it comes to the con, everyone is a potential victim. Despite our deep certainty in our own immunity--or rather, because of it--we all fall for it. [Or in the case of The Way International and Victor Wierwille's private interpretation party, WE all FELL for it]. That's the genius of the great confidence artists: they are, [or in the cases of Victor Wierwille and Loy C Martindale, they WERE] truly, artists--able to affect even the most discerning connoisseurs with their persuasive charm. A theoretical-particle physicist or the CEO of a major Hollywood studio is no more exempt than an eighty- year-old Florida retiree who guilelessly signs away his retirement savings for a not-to-miss investment that never materializes. A savvy Wall Street investor is just as likely to fall for a con as a market neophyte, a prosecutor who questions motives for a living as likely to succumb as your gullible next-door neighbor who thinks The Onion prints real news. **** Cases in point: how many celebrities, with how much money, fell for the sophisticated Ponzi scheme of Bernie Madoff? How many ordinary people spend months or years in Amway or other MLM games before they realize the time and resources they've squandered? How many followers of Victor Wierwille shuffled off to Amway to make money because they were comfortable with the business structure? How many more followers of Wierwille shuffled off to the various splinter cults, are happily still involved there in or after X number of years chalked it all up to experience and moved on? Now, what were the bullet points of benefits of the PFLAP class listed on the Wierwille-ite green card, again? What hooked you into taking that initial indoctrination class? Then... What were they teaching in their Witnessing and Undershepherding class?