He didn't "fall" into it, but I don't think he planned anything much. He put the class together over a decade or so? Taught it to Adults. Got discouraged because the adults (Midwesterners!) wouldn't get onboard. Taped it because Dave Anderson pushed him to (Vpw a visionary?? Nope. He couldn't even see the value of multiple classes running with with multiple income streams being generated at the same time). He took it to the younger folks somehow, found out about the hippies East and West- tapped into them with the class, and then it spread like wildfire. From what I have read, it was Del Duncan that told VPW to take over the West. At a big meeting out West Duncan got ol' vpw to get onstage and told him, esesentially, to sieze it. Tell them things are changing. So, vpw gets up there, said they were combining West with East. Then it became Way West and Way East, I think. (need Ralph).
Yes, and he donned the garb and played the role of an unorthodox Preacher. I think that was about all he could figure out. After that everything moved fast fast fast. I don't think anyone back then could keep up with the growth- it overtook them at HQ. He got a Motorcoach. Then, a plane.
Like any good salesman vpw (1) believed 100% in his product, and (2) was enthusiastic about it, and that assuredly helped it sell.
I saw bootleg copies of piffle a few years back. I watched a couple of random sessions and the opening session 1 for about ten minutes each. I have to tell you, the guy was good, really good, and it was easy to see how young, lost folk could get sold and sell out to all of it back in the early 70's. Just look at me! 10th corpse!
Well, I just don't see that he ever intended to con folks because he was not smart enough like that- he used fear and bullying and intimidation. Probably one of the worst tactics in the corpse was yelling at us, dressing us all down until we felt shame and being less than. Then, he (Craig et al, too) let us stew in that for a a day, then get us all together later on and love us up real nice....ooooh- all warm and glowing now. I think I read where that's a common play of an abuser, and a lot of folks had been abused (physically or verbally or emotionally) before getting in the Way and so that felt normal.
Just can't see that he had that kind of foresight. Thx.